Imagine a business where your customers receive personalized, real-time responses to every query instantly, without delays. There would be no long wait times, no frustration, just seamless, intelligent interactions.
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Does it sound too good to be true?
Well, think again because this is now possible with AI-powered mobile app chatbots.Â
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In fact, Bank of America’s AI chatbot, Erica, had surpassed 2 billion interactions as of April 2024. These interactions included 800 million inquiries that assisted over 42 million users!
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Although there are many promising applications of Generative AI beyond chatbots, it is still one of the best ways to directly impact customer experience. This article discusses why Generative AI-powered chatbots for mobile apps are essential for every business and how they can impact customer experience.
Why is There a Growing Need for Gen AI-powered Chatbots for Mobile Apps?
Consumer expectations are constantly evolving, and a big part of meeting them is providing fast and real-time responses. No one, including you or us, wants to wait for a (human) customer service executive to respond to their queries. This is the primary reason for the fast-growing popularity of AI-powered chatbots for mobile apps.Â
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As you know, mobile apps are the primary touchpoints for almost every major business today. Furthermore, chatbots can operate 24/7, eliminating long wait times for customer support. Even messaging apps like WhatsApp, Facebook Messenger, and Slack​ are using Generative AI in chatbot development, helping businesses eliminate long wait times for customer support and enhancing engagement.
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The following are some of the most compelling reasons businesses use Gen AI-powered chatbots for mobile apps.
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- Instant, 24/7 Customer Support: AI-powered chatbots for mobile apps provide round-the-clock assistance, reducing wait times and improving customer satisfaction​.
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- Scalability & Cost Efficiency: Gen AI-powered chatbots enable you to reduce customer support costs and handle multiple conversations simultaneously without hiring more staff​.
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- Personalized Responses and Enhanced User Experience: Gen AI-powered chatbots offer human-like interactions to your user while adapting to user tone and providing seamless, personalized responses​.
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- Eliminating Traditional Chatbot Limitations: Rule-based chatbots struggle with complex queries, whereas AI-powered chatbots understand natural language and generate dynamic responses​.
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- Personalized Engagement & Recommendations: Gen AI-powered chatbots for mobile apps analyze past interactions to deliver highly personalized suggestions, improving customer retention and conversions​.
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- Omnichannel Accessibility: You can deploy Gen AI-powered chatbots across various mobile apps, social media, and messaging platforms (WhatsApp, Slack, etc.) while ensuring a consistent user experience​.
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- Competitive Advantage: With 85% of executives expecting Generative AI chatbots to interact with customers in the next two years, businesses that adopt them early get a competitive advantage.
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- Data-Driven Insights: Gen AI-powered chatbots can gather and analyze customer behavior data, helping you improve products, services, and marketing strategies​.
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How Can Using Generative AI in Chatbot Development Enhance Its Capabilities?
The issues with using a traditional chatbot are the same for businesses everywhere—they give rigid, robotic, and pre-programmed responses without understanding the user’s problem. Using Generative AI in chatbot development enables you to overcome these issues.
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By doing so, AI-powered chatbots for mobile apps significantly improve engagement quality and address genuine customer queries with contextual responses. Below, we discuss how AI-powered chatbots work and explain how they can offer advanced capabilities for your mobile app.
Gen AI for Dynamic Response Generation
The main differentiator between a rule-based and a Gen AI-powered chatbot for mobile apps is the latter’s ability to create unique responses instead of retrieving pre-written ones. AI chatbots can adapt responses based on the user’s tone, sentiment, and previous queries.Â
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So instead of just saying:Â
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“Your order is shipped,”Â
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An AI chatbot might say something like:Â
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“Great news! Your order [product details] has been shipped and is expected to arrive on Tuesday. Let me know if you need tracking updates.“
NLP and Machine Learning for Enhanced Understanding and Personalized Responses
Natural Language Processing (NLP) and Machine Learning are the core of enhanced understanding and personalized responses from AI-powered chatbots. NLP enables AI-powered chatbots for mobile apps to understand human language, context, slang, and typos.
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At the same time, Machine Learning (ML) allows chatbots to learn from previous interactions and improve responses over time. This means that users don’t have to repeat information given to AI-powered chatbots for mobile apps.Â
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However, it is advisable to seek the help of a mobile app development company like NewAgeSysIT, which specializes in AI and ML development. As experts in AI and ML, we can help you implement advanced AI-powered chatbots for mobile apps to boost engagement and overall customer service quality.Â
Gen AI for Context Retention & Multi-Turn Conversations
Another significant advantage of Gen AI-powered chatbots for mobile apps is that they can remember context, ensuring a seamless, multi-step conversation. For instance, let’s say a user asks your chatbot the following query.
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“What is my order status?”
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Now let’s assume the same user comes back to the chatbot with a follow-up like –
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“Can I change the delivery address?“
In this case, the AI-powered chatbot for mobile apps can automatically understand the context and retrieve the necessary information. If the user has multiple orders, Gen AI is smart enough to list or ask the user which order they are referring to.
Multimodal Capabilities to Expand Beyond Text Queries
Gen AI-powered chatbots for mobile apps can also include multimodal capabilities, meaning they can understand interactions beyond text. Some excellent examples of multimodal capabilities in chatbots include the following.
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- Voice-based interactions (like Siri & Google Assistant).
- Image processing (e.g., allowing users to upload receipts for warranty claims).
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As a leading expert in Custom Software Development, NewAgeSysIT can build a customized Gen AI-powered chatbot for mobile apps for your business. Our advanced chatbots can help you serve your customers better with multimodal capabilities and future-proof your business.
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Continuous Learning & Self-Improvement
Generative AI-powered chatbots for mobile apps can analyze user interactions and feedback to improve responses over time. This means the chatbot is trainable and improves itself over time. For example, the chatbot can learn frequent queries from users and learn to respond better even if the query phrasing is different.
It is clear that Gen AI is changing the game for businesses in every industry, from eCommerce to healthcare. Leading brands are already benefiting from Gen AI-powered chatbots for mobile apps, and the sooner you utilize this opportunity, the better.
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As a mobile and Web Application Development leader, NewAgeSysIT helps businesses gain a competitive edge with the latest tech, including Gen AI. We can help you implement an advanced Gen AI-powered chatbot for mobile apps to provide ultra-personalized services to your valuable customers. At NewAgeSysIT, we help brands build long-lasting relationships with their customers through truly innovative solutions like AI-powered chatbots.
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CTA: Build an AI-powered chatbot for mobile apps with the help of an expert in AI and machine learning!
