Importance of App Marketing when Creating an App in Maryland

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One of the biggest mistakes you can make when creating an app in Maryland is believing that simply building an app with advanced features and a superior user experience is enough to rival the competition. No matter how good your app is or how revolutionary your idea is, it cannot succeed if it fails to reach its target audience. While partnering with the right software development company in Maryland can help you bring your dream app to life, its success ultimately hinges on effective app marketing.

Standing Out in an Ocean of Apps

Investing in app marketing is essential due to the sheer number of apps available to users today. The Apple App Store alone offers over 1.8 million apps for various Apple products, including the iPhone, iPad, and iPod touch. The competition is even fiercer on Android, with over 2.7 million apps available on the Google Play Store. To succeed or even thrive in this crowded market, your app must offer something more than what your competitors do. However, simply having a superior offering isn’t enough. You must also ensure that your target audience is aware of your app and motivated to use it. Even with a limited budget, it is crucial to market your app to as many people as possible.

Investing in App Marketing

The more people who notice and use your app, the more revenue you can generate. Typically, your returns are proportional to your marketing investment. Effective marketing ensures that your target audience is aware of your app even before its launch, creating anticipation and excitement. This level of engagement is a powerful aspect of marketing that many fail to achieve.

Incentive-Driven Marketing Strategy

One of the most effective marketing strategies involves getting users to promote the app themselves while the app owner reaps the rewards. This is where an incentive-driven marketing strategy comes into play. As the name suggests, it involves offering incentives to users for engaging with your app. These incentives can range from discount vouchers to added convenience. A recent example is the Starbucks app, which attracts users by offering a convenient payment method. To further boost engagement, Starbucks implemented a point system where users earn points with every purchase, redeemable at their outlets. This strategy creates a win-win situation for both the users and the company

Bridging the Gap Between Physical and Online Stores

If you run a business with a brick-and-mortar store, you can fully leverage the potential of app marketing. This strategy reaches its peak effectiveness when a business adopts an omnichannel approach, providing a seamless user experience across different channels—both physical and online stores. For instance, Diesel’s QR code strategy exemplifies this approach. Diesel encouraged customers to scan QR codes to find more information about their products online, driving traffic to their website and integrating their marketing efforts across both physical and digital realms.


App marketing should no longer be seen as a separate process but as an integral part of creating an app in Maryland. Investing in app marketing is essential; without it, you risk wasting resources by developing an app that doesn’t reach its intended audience.

NewAgeSys IT excels in both app marketing and development, boasting a portfolio of numerous successful clients. Our comprehensive approach ensures that your app not only features cutting-edge design and functionality but also reaches its target audience effectively. With proven strategies and a track record of success, we can help you achieve your goals and maximize your app’s potential in the competitive market. Get a free quote now.

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